The last Google update was unexpectedly late. Based on that, the next update would be around August. Of course, no one can really tell what Google might be thinking.

We have been in SEO businesses for long enough to know that thigns are pretty much unpredictable. It’s similar to the fact that the more you learn, the more you discover how much you don’t know.

Even though SEO is more about knowledge rather than skills as some so-called SEO experts want to express like that, often just to impress someone who don’t know much about SEO.

In any case, as one of the most common advertising tool, we are looking forward to have a decent PR soon. It seems that Google tends to count backlinks that are established 1 month before the update. So, any backlink you gained 2 weeks or even 3 weeks before may not be counted. We have experienced that often, and this means that our promotion must be finalized soon. Only 1 month left before the update. Good luck to all the SEO marketers and webmasters.

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